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F&N leads F&B automation startup ROSS Digital’s US$3M Sequence A+ spherical

by Novigo News
June 20, 2022
in Asia Pacific
Reading Time: 2 mins read
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ROSS Digital, a Singaporean agency specializing in meals & beverage robotics and automation, has secured contemporary Sequence A+ funding of SGD4.2 (US$3) million led by F&B agency Fraser and Neave, Restricted (F&N).

Present buyers Frasers Property and zVentures additionally joined the spherical, bringing its whole funds raised since its inception in 2017 to SGD21.2 (US$15.3) million.

ROSS Digital will use the cash to speed up product enhancements, increase into Thailand and Malaysia, and scale the staff.

The startup will accomplice with F&N to implement and distribute its suite of robotic, automation, digital and AI options in Southeast Asia, together with its newest Fifth-wave espresso robotic barista.

Additionally Learn: SEA’s F&B tech startups raised a file US$461M funding throughout 49 offers in 2021: report

F&N owns and distributes well-known manufacturers, resembling 100PLUS, F&N, F&N ICE MOUNTAIN, F&N SEASONS, F&N MAGNOLIA and F&N NUTRISOY. It claims it additionally runs one of many largest merchandising machine networks throughout Singapore and Malaysia.

Gavin Pathross, CEO and Founding father of ROSS Digital, stated: “By this funding and strategic partnership, we imagine that we will leverage one another’s strengths to ship phenomenal new market choices for the extra discerning GenZ shoppers.”

Ross Digital is a meals automation startup. The agency continues to increase, setting its footprints throughout Singapore. It additionally has purchasers in China.

In March 2022, ROSS Digital teamed up with Tiong Hoe Speciality Espresso, a number one speciality espresso chain in Singapore, to launch gastrobar with its newest Fifth wave espresso robotic barista – The Tremendous Handbook (TSM) in Singapore. TSM goals to emulate the coffee-making abilities of a veteran barista, together with completely crafted latte artwork.

ROSS Digital has deployed 15 robotic arms in Southeast Asia, counting Martell, Timber+, Espresso & Toast, RazerCafe and a number one Singapore-based telco as its clients. ROSS Digital additionally targets to deploy one other 40 robotic arms into the market.

—

Fundraising or getting ready your startup for fundraising? Construct your investor community, search from 400+ SEA buyers on e27, and get linked or get insights concerning fundraising. Strive e27 Professional without cost at this time.

The submit F&N leads F&B automation startup ROSS Digital’s US$3M Sequence A+ spherical appeared first on e27.



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