Cannes Lions 2022: All of the APAC winners (to this point) | Promoting

Friday, June 24

• Within the Social & Influencer class, Dentsu India wins a 3rd Grand Prix for Vice’s ‘Unfiltered Historical past Tour’, maybe the best-performing Asian marketing campaign at Cannes to this point. On this similar class, TBWA China’s ‘Nothing However Sheer Pleasure’ work for BMW received a Gold. FCB India’s ‘Chatpat’ marketing campaign received three awards right here, one every in Gold, Silver and Bronze.
   
• Ogilvy Mumbai’s in style ‘Shah Rukh Khan My Advert’ marketing campaign for Cadbury picked up a Gold Lion within the Artistic Information class. The identical marketing campaign received a Gold and a Bronze within the Direct class.
   
• The Direct class proved to be a preferred one for Asian work together with FCB India’s ‘The Nominate Me Selfie’ which scooped a Gold. Colenso BBDO’s ‘Past Binary Code’ marketing campaign for Spark picked up a Silver, and DDB New Zealand’s Samsung iTest received two Bronze Lions.
   
• The Media class noticed probably the most variety of APAC Golds to this point in a single class, together with one for DDB Sydney’s ‘The Advert Break Championship’ Volkswagen marketing campaign. MediaCom Singapore scooped a Bronze right here for its Versus SK-II marketing campaign.
   
• The PR class, unsurprisingly, was dominated by inventive businesses with the Silver prize going to Leo Burnett Sydney’s ‘One Home To Save Many’ marketing campaign. FCB India’s ‘Unbox Me’ marketing campaign for UN AIDS received two Lions right here—one Silver, and one Bronze.

Thursday, June 23

• Within the Innovation Lions, The Grand Prix went to ‘One Home To Save Many’ for Suncorp Group, by Leo Burnett Sydney. Marketing campaign will replace extra winners on this class in addition to the tables under when a full winners record turns into obtainable. 

• Dentsu Artistic India added its second Grand Prix this 12 months, because it received the highest accolade in Model Expertise and Activation for its ‘The Unfiltered Historical past Tour’ for Vice Media. The entry additionally received two Silver Lions, one within the Cellular class and the opposite in Model Expertise and Activation.

• Within the Model Expertise & Activation class, Oglivy Singapore bagged a silver for its Gamer Asylum marketing campaign for Arotel Group, within the journey/leisure class. The Nominate Me Selfie for Political Shakti + Instances of India by FCB India received a Silver in Use of Cellular and Units. Ogilvy India’s ‘Shah Rukh Khan – My Advert’ received a Silver for Cadbury Celebrations in tech-led Model Experiences. ‘Matilda Bay’s Rejected Ales’, from Howatson + Firm in Australia, received a Silver within the Retail Promotions and Competitions house.

• In Artistic Enterprise Transformation Lions, VMLY&R Commerce’s ‘Sensible Fill’ marketing campaign for Unilever received a Bronze.

• In Artistic Commerce, ‘Favourite Meals Soy Sauce’, for Dento Design Kobo by Hakuhodo received a silver in Meals and Drink.

• In social behaviour and cultural perception, ‘Shagun Ka Lifafa’ for Ujjivan Small Finance Financial institution by McCann India received a Gold Lion. 

• Within the Cellular class, ‘Quest for Dyslexia’ by Cheil Worldwide for Samsung in China received a Silver within the Social Objective space. Cheil received a Bronze for a similar marketing campaign within the Model Expertise class. 

• Within the Artistic Effectiveness class, ‘Stayfree Venture Free Interval’, for Johnson and Johnson by DDB Mudra Mumbai, received a bronze within the Artistic Effectiveness for Good phase.  

Wednsday, June 22

• Japan’s The Tokyo Bathroom picked up a Silver Lion for Design. The mission to construct clear, accessible bogs for everybody has been rolled out throughout districts within the metropolis.
   
• Pocari Sweat’s ‘Discover Your Personal Method’ marketing campaign received a Bronze within the Movie Craft class. Be taught concerning the difficult journey behind making the movie.
   
• Within the Trade Craft class, Dentsu Japan’s ‘Lovely Mutations’ received large whereas DDB Mudra’s ‘A Silent Frown’, a e-book devoted to Charlie Chaplin, picked up a Silver Lion.
   
• China picks up its first Lion of the 12 months with ‘Dubbing The Film’, a manufacturing by Dunhuang Academy and Tencent Footage.
   
• Host/Havas’ intelligent police recruitment marketing campaign—impressed by true crime podcasts—scooped a Bronze Lion within the Leisure class.

Tuesday, June 21

• Dentsu India picks up a Grand Prix within the Radio & Audio class for ‘Unfiltered Historical past Tour’, a preferred marketing campaign that was slated to win large this 12 months. The identical marketing campaign picked up one Silver and two Bronze Lions in the identical class.
   
• VMLY&R India scores large within the Well being & Wellness class with a Grand Prix for ‘Maxx Flash The Killer Pack’, a product that goals to remove India’s mosquito drawback. The identical company bagged a Silver Lion for Unipads’ ‘Resuable Sanitary Pads’.
   
• Ogilvy Singapore and Malaysia choose up a Gold Lion within the Out of doors class (company goal & social duty) for its ‘Flags of Generosity’ marketing campaign for Cadbury.
   
• New Zealand’s Particular Group wins a Gold Lion within the Well being & Wellness class for ‘David’s Unusables’, a marketing campaign to lift consciousness on motor neurone illness.
   
• Leo Burnett Mumbai took house a Silver Lion for its interval marketing campaign for P&G’s Whisper.
   
• Thailand’s Phenomena Co takes a Bronze Lion for a marketing campaign for Takabb Anti-Cough Capsule within the Well being & Wellness class.

APAC Lions by class & award

APAC Lions by market

Model Expertise & Activation

Artistic B2B

Artistic Commerce

Artistic Information

Artistic Effectiveness

Artistic Technique

Artistic Transformation

Design

Digital Craft

Direct

Leisure

Leisure Lions for Music

Leisure Lions for Sport

Movie Craft

Well being & Wellness

Trade Craft

Innovation

Media

Cellular

Out of doors

PR

Radio & Audio

Social & Influencer